CODE OF ETHICS

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Dont Dull & Co.

Effective Date: MAY 2025

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At Dont Dull & Co., we believe that integrity, transparency, and respect are the foundations of long-term success. Our Code of Ethics is designed to guide our business conduct, foster an ethical culture, and build trust with our customers, employees, suppliers, and community.

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1. Our Core Values

- Integrity: We act honestly and responsibly in everything we do.

- Inclusivity: We respect and value diverse backgrounds, identities, and experiences.

- Sustainability: We are committed to reducing our environmental impact through conscious design and ethical sourcing.

- Excellence: We strive for high standards in every aspect of our business.

- Accountability: We take ownership of our actions and their consequences.

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2. Ethical Business Practices

We are committed to fair, lawful, and responsible business operations.

a. Compliance with Laws

We comply with all applicable local, national, and international laws and regulations, including labor, environmental, tax, trade, and consumer protection laws.

b. Fair Competition

We compete fairly and never engage in practices that are deceptive, misleading, or exploitative.

c. Anti-Corruption and Bribery We strictly prohibit bribery or any form of corruption. Gifts, entertainment, or favors must never be used to influence

business decisions.

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3. Respect for Human Rights

We support and uphold fundamental human rights across our operations.

- We prohibit all forms of forced labor, child labor, and human trafficking.

- We ensure safe and respectful working conditions.

- We support freedom of association and fair wages.

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4. Environmental Responsibility

We acknowledge our responsibility to the planet and commit to:

- Reducing waste through sustainable design and packaging

- Sourcing environmentally friendly materials wherever possible

- Minimizing carbon emissions through responsible logistics

- Encouraging customers to make eco-conscious choices

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5. Diversity, Equity & Inclusion

We promote a culture where everyone feels valued and respected.

- We do not tolerate discrimination based on race, gender, religion, age, sexual orientation, disability, or any other

protected status.

- We strive for diversity in hiring, leadership, and partnerships.

- We are committed to creating an inclusive and empowering workplace.

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6. Transparency in Marketing & Communication

We ensure that all branding, advertising, and communication is:

- Honest and free from false claims

- Respectful to all communities- Reflective of our brand values

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7. Supply Chain Ethics

We expect all our suppliers, manufacturers, and partners to uphold the same ethical standards.

- Regular assessments and audits may be conducted to ensure compliance.

- We work only with partners who share our commitment to fair labor practices and sustainability.

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8. Confidentiality and Data Privacy

We safeguard sensitive information, including customer and employee data.

- We comply with privacy laws (e.g., GDPR, CCPA).

- We use data responsibly, only for legitimate business purposes.

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9. Conflict of Interest

Employees, contractors, and affiliates must avoid situations where personal interests conflict with those of the company. Any potential conflicts must be disclosed immediately.

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10. Reporting Unethical Behavior

We encourage anyone to report unethical behavior without fear of retaliation.

- Reports can be made confidentially, contact us.

- We will investigate all concerns fairly and promptly.

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11. Enforcement and Disciplinary Action

Violations of this Code may result in disciplinary action, up to and including termination of employment or contracts. Repeated or serious breaches may also result in legal consequences.

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12. Commitment to Improvement

We continuously evaluate and update our ethical policies. All employees and partners are expected to review and commit to this Code of Ethics.

Signed,

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OLLA DOTUN

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Dont Dull & Co.